What can you do about this, you may ask?
And yes, Kramer DID do that in an episode of "Seinfeld".
As an addendum to #1 on "How to hack your brain", the reason that this is possible for you to even do to yourself is because memories are maleable. We think of memories as being solid facts in our brain and, once they are stored, they often are-until you recall them. They become pliable once you recall them (say, for instance, remembering something someone wore at a big event). There is a split second in memory recollection where it is subject to changes and you can even forget it forever. So if you tried to remember if the hot waiter at your best friend's wedding was wearing a blue tie or a black one, the moment you introduce uncertainty, your brain starts to re-write the event. You can no longer remember the true fact the next time you think of it, or you may all together believe it was black when it was really blue, simply because you changed the data the last time you recalled the memory. Reality is not 100% perception...
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